At first glance it looks like an elegant textual map and it takes closer inspection to reveal its true literary colours... A clever and beautiful way to respect our literary heritage? We think so.
— Laurence Mackin, The Irish Times.

The Idea

Leopold’s Day is a collection of beautifully designed pieces inspired by Leopold Bloom’s journey through Dublin on June, 16th 1904. Founded in 2012 by Dublin born and based graphic designer, Rachel Kerr. The collection centers around a map and accompanying directory of Dublin city which features only the people, premises and streets cited in Ulysses. The Leopold’s Day Hero map was the first piece in the collection to launch.



The map, an exquisite marriage of typography and cartography, is a labour of love, which was researched, nurtured  and refined for over three years. Ulysses provides a unique insight into a colonial Dublin in a bygone era. This is the lens through which the city is mapped. The primary typeface references that used in the first edition of Ulysses, secondary typographic selection nods to the cultural and historical times through. This is a balanced, crisp and contemporary design resulting in an elegant, timeless pieces.