DESIGNED IN DUBLIN

Leopold’s Day is a collection of beautifully designed pieces inspired by Leopold Bloom’s journey through Dublin on June, 16th 1904.

Leopold’s Day was founded in 2012 by Dublin born and based graphic designer, Rachel Kerr. The collection centers around a map and accompanying directory of Dublin city which features only the people, premises and streets cited in Ulysses.

The map, an exquisite marriage of typography and cartography, is a labour of love, which was nurtured by Rachel for over three years. Ulysses provides a unique insight into a colonial Dublin in a bygone era. This is the lens through which the city is mapped. While the primary typeface references that used in the first edition of Ulysses, there are typographic nods to the cultural and historical backdrop through secondary typographic selection. This is balanced with a crisp and contemporary design resulting in an elegant, timeless print.

Leopold's Day launched to critical acclaim and was featured in numerous national and international publications and blogs including The Irish Times, The Sunday Business Post, The Sunday Times, Image Interiors, Broadsheet, The Business on RTE Radio, Totally Dublin, Italish Magazine, Library as Incubator Project and James Joyce Literary Supplement. Proudly, the year it launched, Leopold's Day was honoured to be included in the 100 Archive Selection. 100 Archive is a panel that chooses the 100 most significant Irish graphic design projects from that year.